Purple Reigns!

Canada Discovers Ribena as the UK's Hottest
Culinary Import is Refreshed for Expanded
Canadian Distribution


  • Ribena, one of Britain's best-kept culinary secrets, is making a stylish splash in Canadian kitchens as ex-pats and gourmands alike rediscover the bold flavour and versatile appeal of this unique, purple-hued blackcurrant nectar.
  • Made with care, according to a top-secret recipe developed in 1938, using only quality, antioxidant-rich blackcurrants, Ribena enjoys extraordinary popularity and cult-like status as a culinary must and beloved beverage in Asia, the UK and Australia.
  • Ribena Refreshes Nostalgia Image and Relaunches in Canada
    Now, the brand is being reintroduced to Canadians -- complete with a retro-modern new logo and packaging -- in wider distribution than ever before. Look for Ribena in Asian and British specialty stores and in the ethnic sections of most major grocery retailers.
  • "Ribena is a worldwide phenomenon that is still a well kept secret in Canada. As blackcurrant continues to emerge as a hot new flavour trend, and Canadians continue to embrace a diverse range of flavours and tastes, they are beginning to discover and rediscover Ribena," explains Kim Fyfe, Marketing Manager, Nutritional Drinks.
  • "The interesting twist is that in the past, Ribena was less widely available in Canada, and was considered a nostalgia purchase, by people who grew up in Asia or Britain and associate Ribena with positive childhood memories," explains Fyfe.
  • Ribena, Reinterpreted for Grown-Up Tastes and Entertaining
    "Today, we're excited to see people reinterpreting Ribena and using it as a pantry staple, much like olive oil, lemon juice, or sundried tomatoes, to add the distinctive, delicious flavour of blackcurrant to their favourite recipes," says Ms. Fyfe. "Ribena features a sweet, yet sophisticated balance of flavours. A little Ribena adds a powerful flavour boost, and a fresh, fashionable, regal purple hue, that brings a new dimension to almost any beverage or dish."
  • Ribena owes its complex and distinctive flavour to its primary ingredient: UK blackcurrants, which are rich in antioxidants, Vitamin C and anthocyanins, the natural compound that creates deep blue and purple hues in flowers, herbs and berries.
  • Ribena Rocks the World: 30 Million Bottles Enjoyed Every Year
     Ribena is the world's leading concentrated blackcurrant cordial -- with almost 30 million bottles consumed annually in Asia, Europe and Australia.
  • In Canada, Ribena is distributed by GSK Consumer Healthcare -- and can now be found in most national grocery stores and in British and Asian specialty markets.

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